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The Salesmen Of Happiness (2015)

Life coaching has become a huge business in Finland. Why are we so desperately searching for happiness in this society where things seem to be quite OK. Why are we looking for “more and better” all the time and have the feeling that what we have is never enough?  
Filmmaker Wille Hyvonen meets three professionals who have found happiness and help others find theirs. With his camera, he takes part in trainings to see how these experts share their messages of happiness. At the same time Wille is on his personal journey to find out why he himself is so desperately trying to be more happy all the time. In addition to life coaches, we get to know Wille’s finacé Siiri, father Martti, and depressed  poet friend Janne. Born in the 80's, Wille represents the generation who for the first time has all the information and choices in the world, but also feels the pressure to have more and better.

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